Qualtrics acquires Press Ganey Forsta creating the world’s largest Experience Management (XM) data platform.
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The leader in experience management

Qualtrics makes sense of every signal across your experiences, so you can act when it counts. Stay ahead of your market, earn loyalty in the moments that matter most, and help your people do their best work.

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Trusted by leading brands
Make experience your biggest advantage

Most companies track experience with disconnected tools. The best ones compete on experience with Qualtrics.

ACCELERATED RESEARCH
Stay ahead of market shifts

Turn disconnected data into the clear, predictive insights you need to make confident decisions, before competitors seize the moment.

How Qualtrics helps
On-time insights you can trust
Validate hypotheses in days, not quarters
De-risk every product decision
AMPLIFIED EXPERIENCES
Turn moments into measurable outcomes

Across every channel, Qualtrics helps you turn human signals into intelligent action—and deliver experiences customers feel long after they end.

How Qualtrics helps:
Resolve friction. Reduce churn.
Grow revenue at every location
Deliver resolutions, not just scores
ACTION AT SCALE
Drive action everywhere it matters

Automated recommendations and responses, an engaged frontline, and proven expertise—working together to turn insights into outcomes.

How Qualtrics helps:
Intelligent automation
Connected employees
Trusted expertise
See how we’ve helped leading
organizations
30%

increase in likelihood to recommend

17%

increase in Shack locations

“The Qualtrics platform allows for quick, scalable analysis that can be easily shared to make fast decisions.”

Charles Frankievich
Sr. Director Consumer Insights and Action
Shake Shack
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2X

ARR growth

30%

fewer support tickets

“When a fleet manager tells us about a pain point, we don't just log it–we act on it.”

Emma Sopadjieva
Head of Customer Experience Strategy
Samsara
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50%

lower costs vs traditional research

98%

faster time to insights

“Synthetic data became our “cultural radar,” cutting research timelines from a week to hours.”

Garred Sheppard
Marketing Research Director
Gabb
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17

connected programs

10K+

automatic follow-up actions

“We’ve elevated our customer experience to new heights across every moment that matters to our customers.”

Matt Lombardi
Global VP of Customer Experience
ServiceNow
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17.3%

YOY enrollment increase

95%

satisfaction increase

“Qualtrics helped us make sure our experience lived up to our services.”

Whitnie Powell
Assistant VP, Enrollment Management and Student Services
Indiana University Online
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Trust is not a feature. It’s our track record.

We test our security against the toughest, and we measure trust by the company and confidence we keep. Global enterprises, healthcare systems, and governments rely on Qualtrics.

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The power of connected intelligence

Qualtrics brings signals together across every touchpoint and turns them into clear direction to change outcomes for the better.

Listen

See every signal across surveys, calls, digital, and service interactions. For quick-turn research, synthetic audiences help you test and learn faster, grounded in real human behavior, not generic web patterns.

Understand

Go beyond what people said to what it means for your business. Automated text analytics surface themes, sentiment, and risk in the context of history, intent, and impact.

Act

Move from insight to action while the moment still matters. Experience Agents support teams or step in within guardrails to protect relationships and drive measurable results.

Retail
Travel & hospitality
Healthcare
Financial services
In a branch or online, give customers what they need—before they have to ask.

From the store floor to the digital cart, unify feedback, reviews, and behavioral data across every channel and location—so every team knows exactly what to do to drive loyalty and revenue.

Learn more
WEBINAR
What your patient experience data Is telling you

A live discussion on what drives patient trust and how to act before experience scores decline. The first session in Beyond the Score, a four-part webinar series based on the 2026 Healthcare Experience Trends Report.

Register now
Ready to build unbreakable loyalty?

Stop reacting to change. Start shaping what customers expect next. With Qualtrics, you don’t just measure experience—you design the moments that make loyalty inevitable.

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