nx_ad_exceed.nx

nx_ad_exceed.nx -- LIB: the ad engine's MEASURED-EXCEED CENSUS (organ-graded, cited). Answers the operator's standing question "where are we / where do we need to go" for the "Brought to you by" ad system, as a DURABLE MACHINE rather than a claim. The maturity ladder (per the Graceful Evolution Charter): ABSENT < STUB < BUILT < GATED < MEASURED < EXCEEDS < PHYSICS-OPTIMUM. HONESTY BY CONSTRUCTION (feedback-no-wave-measured-exceed + feedback-author-by-organ-not-claude): the grade for each axis is a PURE MONOTONE FUNCTION of LIVE EVIDENCE gathered by calling the real organs (serve, botfilter, conversion) -- never a self-score. `ax_level` cannot skip a rung: you cannot reach EXCEEDS without the whole chain exists->built->gated->measured->beats. That monotone gate IS the liar-kill (the gate proves a fabricated "beats" with no "measured" is REFUSED). THE FRAME (cited, sovereignly fetched by nx_research_fetch into knowledge/fetched/srch_*.raw): VIEWABILITY MRC: >=50% of ad pixels in view for >=1 continuous second (display) / >=2s (video), in an in-focus tab; "Time in View" [srch_adview.raw] BOT / IVT MRC Invalid-Traffic Detection Guidelines + TAG; GIVT (data-center / known-bot / non-browser) vs SIVT; fraud $88B(2023)->$172B(2028); ~50% of acquired traffic from data-center IPs (2016) [srch_adfraud.raw] PRIVACY Plausible: cookieless, NO persistent identifier, GDPR+CCPA, privacy-by-design -- ours ADDS a k-anon suppression floor the peer lacks [srch_privacy.raw] TRANSPARENCY IAB ads.txt (Authorized Digital Sellers), DIRECT vs RESELLER, anti domain-spoof -- a DIRECT single-sponsor model has no reseller chain [srch_adstxt.raw] license_tier: ORIGINAL